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2026 GTM Kick-Off

January 27-28

Minneapolis, MN

Winning Together

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Let's Win Together!
 

Are you ready for 2026?

Our theme, Winning Together, is building on the momentum we've achieved in 2025. Lets come together as one go-to-market team to learn from each other, sharpen our strategy, and execute with focus!

Over these 2 days, we’ll collaborate, level up our skills, explore new tools and growth areas — and yes, have fun along the way!

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Our Partners & Guest Speakers

We have invited our partners, Bottomline, to celebrate the momentum we've built together and to continue learning from each other.

And, in the spirit of continuous learning and improvement, we will hold educational sessions delivered by Simon Jayaram from LinkedIn and Tess Pauken from ZoomInfo.

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Senior Account Executive @ Bottomline | SaaS Enterprise Sales, B2B Payments, Fintech

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Partner Success Manager @ Bottomline

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Senior Account Director, Sales Solutions @ LinkedIn

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Mid-Market Account Manager @ ZoomInfo

Speakers
Agenda

Agenda

Tuesday, January 27

8:30am - 9:30am

Gina Armada & Mark Petoskey

Winning Together

  • Kickoff

  • 2025 Results

  • 2026 Plan to Win

9:30am - 10:15am

Keith Engberg & Jared Owens

  • ODA Wins

  • CDA Wins

10:15pm - 10:30am

Break

10:30am - 11:15am

Olga & The Marketing Team

Marketing

11:15am - 12:00pm

  • Website & Messaging Relaunch

  • What's New in 2026

Emily Washington, Kevin Monroe, Elizabeth Gerrity

Product

  • Product: From Foundation to Acceleration

  • What's Winning Today & Powering 2026

12:00pm - 1:30pm

Lunch

1:00pm - 3:30pm

Mark Petoskey

MEDDPICC

  • MEDDPICC Interactive Session

3:30pm - 3:45pm

Break

3:35pm - 4:45pm

Brittanie Rodriguez, Kristin Gorman

Enablement

4:45pm - 5:45pm

  • Recording Activity in SF (Einstein)

  • Interpreting ZoomInfo & Hubspot Intent Data

Mark Petoskey

Discovery & Negotiation

  • Discovery & Negotiation Interactive Session

6:30pm - 9:00pm

Dinner

SOCIAL EVENTS

Click the activity below to learn more about each social event and the logistics!

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FAQs

Q: What should I wear?...

A: Our SKO is business casual. If you are attending the Indoor Golf event and plan to play, wear comfortable shoes and clothing that's appropriate for moderate movement and activity. Please bring cap and gloves to stay warm between activities. For the dinner, wear your best comfy casual or cocktail attire and be ready to have fun and look great in photos if you want to be in them! Most importantly - stay WARM!

Q: How do I get to evening events?

A: Please find instructions on how to get to the evening events locations in our Social Events section! You will find the addresses and travel options there. Make sure you drive responsibly and carpool whenever possible. 

Q: Will I be able to stop at the hotel before evening events?

A: Please check the SKO agenda carefully ahead of time. Please determine whether you will be able to stop by your hotel or if you'd prefer to go right from the office. This may also depend on any catch-up work you may want to do and/or sessions you are attending. 

Q: Who do I contact if I have a problem / question?

A: Please contact Sheryl or Olga!

sheryl.westerhouse@mhcautomation.com
Mobile: 507-338-0071

olga.zakharenkava@mhcautomation.com
Mobile: 416-829-0772 

MHC 2026 GTM Kick-Off

12000 Portland Avenue S, Suite 230, Burnsville, MN 55337

©2026 MHC Software.

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